FISCAL YEAR 2024
FISCAL YEAR 2024
Innovation, growth, and record sales
Freudenberg Home and Cleaning Solutions successfully continued its growth strategy in 2024. Thanks to a clear focus on customer proximity, innovation, and operational excellence, all relevant key figures improved compared with the previous year.
BUSINESS DEVELOPMENT
BUSINESS DEVELOPMENT
- Record sales and high single-digit growth: With EUR 1,342.0 million, Freudenberg Home and Cleaning Solutions achieved a new record high and increased sales compared to the previous year (EUR 1,240.7 million).
- In the consumer business, sales increased in all regions compared to 2023, with growth in the largest core market, EMEA, and in America particularly noteworthy.
- Sales growth was recorded in all sectors (consumer and professional business).
- The integration of Vermop into the professional division, which began in 2023, is proceeding according to plan.
- Consumer restraint and a declining cleaning market in some areas are noticeable.
2024 KEY FACTS
2024 KEY FACTS
- Focus on innovation: Freudenberg combines innovative strength and sustainability with the Vileda H2prO floor cleaning system. Thanks to the two-tank system, clean water is separated from dirty water, ensuring that fresh water is continuously applied to the floor during mopping. At the same time, the system saves water and contributes to hygienic cleaning. Another example is the UNIVERSAL ONe, a mop for professional use that is suitable for both dry and wet floor cleaning. The durable product is made partly from recycled fibers, can be washed very frequently, and thus helps conserve resources.
- An important step toward sustainability: At the Aurora, Illinois, USA, site, plastic packaging for Vileda and O-Cedar brand products is being phased out. This conserves valuable resources and significantly reduces CO2 emissions. This measure shows how ecological responsibility and economic efficiency can be successfully combined.
- Awards: Freudenberg Home and Cleaning Solutions once again received the “Great Place to Work” award in India and, for the first time, in Australia. In Hong Kong, the company was honored as a “Caring Company.”